’70s Revival Fashion Event
The themed fashion event took place during New York fashion week at the Bowery Hotel. The objective was to build fashion credibility and excitement around Old Navy’s Spring Collection ‘70s revival story by engaging editors with in-season product and increasing social press.
Strands of white Easter Lilies and colorful Gerber Daisies create a beautifully delicate backdrop for the entry moment.
The Bowery Hotel space provided a central location and retro backdrop. Space was layered with raw natural materials, eclectic vintage furnishings, vibrant spring colors, and floral elements inspired by Old Navy’s ‘70s Revival Spring Collection.
The floor plan allows for a radial motion of activities that tell the ‘7os revival story. The catered morning event allowed editors to drop in before visiting the runway show.
Guests were invited to create their own wild-flower bouquet from a carefully crafted floral installation.
Dry Bar stylists were on hand to create ‘70s inspired hairstyles. A custom installation of suspended mirrors, a mix of ‘70s style seating, and vintage bar carts provided a workstation for stylists.
Inside a secluded teepee, guests could experience a private tarot card reading.