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2025

Jelly Jar Retail DisplayMakeup By Mario

Designed for Sephora, this freestanding display highlights Makeup by Mario’s Jelly Jar Lip & Cheek Balm alongside complementary lip products through shade storytelling.

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2025

SEPHORiA DubaiMakeup By Mario

Makeup by Mario participated in SEPHORiA Dubai, creating a high-impact brand experience that generated excitement around the brand’s latest Foundation Launch, engaged attendees, and reinforced the brand’s reputation for product innovation in the Middle East marke

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2025

VM Activation Campaign DirectionMakeup By Mario

A global campaign launch translating the ethereal world of SurrealSkin™ Foundation into immersive retail environments, elevated visual merchandising, and experiential brand moments across key international markets.

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2023

End-to-End E-Commerce RedesignGoldie Locks

A complete overhaul of the e-commerce website for an indie haircare brand, extending the brand refresh. I served as the creative and UX design director. The result was an elevated look and feel, featuring a clean yet sophisticated design system focused on usability.

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2022

Visual Identity & Brand DirectionGoldie Locks

Collaborating closely with the haircare founder, we executed a brand refresh, developing a new visual direction and identity. This expansive effort resulted in a refined design framework tailored to attract luxury audiences.

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2021

Product Design & UX
Popcorn Remix

Popcorn Remix is a virtual fundraising platform that enables users to easily organize and execute fundraising events for their teams. In this eight-week solo freelance project, I designed a content strategy to enhance users' experience and support the platform’s overall objectives.

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2018

Flagship Retail Development
Lancôme, L'Oréal

Redefining its customer experience, Lancôme's flagship store seamlessly blends innovation, technology, and heritage within a star-lit French Atelier. Parquet flooring, suspended lighting, and touchscreen mirrors accentuate the brand’s effortlessly chic French aesthetic. Organized into makeup, fragrance, and skincare categories, the flexible layout adapts to the evolving customer journey.

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2019

Oscars Press Event
Lancôme, L'Oréal

The glittering, gold Absolue-inspired pop-up activation blends luxury with Lancôme’s iconic roses, capturing the vibrant energy of the Oscars.

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2017

Flagship Retail IdentityMorphe

Unapologetically fierce, Morphe’s bold, newly developed retail identity captures the brand’s ethos and sense of community. The makeup brand’s extensive collection of professional brushes, customizable eyeshadow palettes, and more empowers its glamorous followers to own their creativity. The vast customizable merchandise assortment required a flexible design.

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2016

Specialty Concept Store
Coty, Philosophy

The multi-sensory space inspires everyone to look and feel their best through a tactile experience across skincare, makeup, bath & body, and fragrance. The concept store approaches storytelling based on discovery and a conscious, natural beauty approach.

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2016

Hero Campaign Displays
Coty, Philosophy

A daisy-inspired retail display for philosophy’s Brighten My Day Essence, translating light and renewal into a premium, Asia-market–focused merchandising moment.

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2016

Press Event for NYFWOld Navy

The Bowery Hotel’s sunlit event space provided a retro backdrop for Old Navy’s morning press event, building excitement around the brand’s latest spring collection. Reclaimed materials, eclectic furnishings, fresh florals, and vibrant spring textiles were layered into the space, drawing inspiration from Old Navy’s latest collection.

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2016

Zoom Clubhouse Experiential Pop-UpNike

In this project, I designed a multidimensional brand experience for Nike, transforming a space at Mammoth Lakes into a pop-up clubhouse for high school running teams during their summer training.

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2013

CES BoothVerizon

Translating the brand’s in-store design language into a dynamic temporary environment.

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2009

Dining by Design EventDIFFA

The Bowery Hotel’s sunlit event space provided a retro backdrop for Old Navy’s morning press event, building excitement around the brand’s latest spring collection. Reclaimed materials, eclectic furnishings, fresh florals, and vibrant spring textiles were layered into the space, drawing inspiration from Old Navy’s latest collection.

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2009

Window Displays
Anthropology

Taking direction from the lifestyle brand’s ongoing collaborations with global artisans, we created displays that celebrate artistry and evoke beauty, optimism, and discovery: all embedded in the brand’s ethos.

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2009

DetroitArt Installation

A dismantled state has become an ordinary sight in the Detroit Hamtramck area, with an abandoned dollar store now repurposed as an exhibition space.

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Tina Marie designs retail environments that blend brand strategy with a refined approach to spatial storytelling.

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