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2025
Jelly Jar Retail DisplayMakeup By Mario
Designed for Sephora, this freestanding display highlights Makeup by Mario’s Jelly Jar Lip & Cheek Balm alongside complementary lip products through shade storytelling.

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2025
SEPHORiA DubaiMakeup By Mario
Makeup by Mario participated in SEPHORiA Dubai, creating a high-impact brand experience that generated excitement around the brand’s latest Foundation Launch, engaged attendees, and reinforced the brand’s reputation for product innovation in the Middle East marke

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2025
VM Activation Campaign DirectionMakeup By Mario

A global campaign launch translating the ethereal world of SurrealSkin™ Foundation into immersive retail environments, elevated visual merchandising, and experiential brand moments across key international markets.

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2023
End-to-End E-Commerce RedesignGoldie Locks
A complete overhaul of the e-commerce website for an indie haircare brand, extending the brand refresh. I served as the creative and UX design director. The result was an elevated look and feel, featuring a clean yet sophisticated design system focused on usability.

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2022
Visual Identity & Brand DirectionGoldie Locks

Collaborating closely with the haircare founder, we executed a brand refresh, developing a new visual direction and identity. This expansive effort resulted in a refined design framework tailored to attract luxury audiences.

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2021
Product Design & UX
Popcorn Remix
Popcorn Remix is a virtual fundraising platform that enables users to easily organize and execute fundraising events for their teams. In this eight-week solo freelance project, I designed a content strategy to enhance users' experience and support the platform’s overall objectives.

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2018
Flagship Retail Development
Lancôme, L'Oréal
Redefining its customer experience, Lancôme's flagship store seamlessly blends innovation, technology, and heritage within a star-lit French Atelier. Parquet flooring, suspended lighting, and touchscreen mirrors accentuate the brand’s effortlessly chic French aesthetic. Organized into makeup, fragrance, and skincare categories, the flexible layout adapts to the evolving customer journey.

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2019
Oscars Press Event
Lancôme, L'Oréal
The glittering, gold Absolue-inspired pop-up activation blends luxury with Lancôme’s iconic roses, capturing the vibrant energy of the Oscars.

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2017
Flagship Retail IdentityMorphe Unapologetically fierce, Morphe’s bold, newly developed retail identity captures the brand’s ethos and sense of community. The makeup brand’s extensive collection of professional brushes, customizable eyeshadow palettes, and more empowers its glamorous followers to own their creativity. The vast customizable merchandise assortment required a flexible design.

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2016
Specialty Concept StoreCoty, Philosophy
The multi-sensory space inspires everyone to look and feel their best through a tactile experience across skincare, makeup, bath & body, and fragrance. The concept store approaches storytelling based on discovery and a conscious, natural beauty approach.

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2016
Hero Campaign DisplaysCoty, Philosophy
A daisy-inspired retail display for philosophy’s Brighten My Day Essence, translating light and renewal into a premium, Asia-market–focused merchandising moment.

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2016
Press Event for NYFW
Old Navy
The Bowery Hotel’s sunlit event space provided a retro backdrop for Old Navy’s morning press event, building excitement around the brand’s latest spring collection. Reclaimed materials, eclectic furnishings, fresh florals, and vibrant spring textiles were layered into the space, drawing inspiration from Old Navy’s latest collection.

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2016
Zoom Clubhouse Experiential Pop-Up
Nike
In this project, I designed a multidimensional brand experience for Nike, transforming a space at Mammoth Lakes into a pop-up clubhouse for high school running teams during their summer training.

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2013
CES BoothVerizon

Translating the brand’s in-store design language into a dynamic temporary environment.

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2009
Dining by Design Event
DIFFA
The Bowery Hotel’s sunlit event space provided a retro backdrop for Old Navy’s morning press event, building excitement around the brand’s latest spring collection. Reclaimed materials, eclectic furnishings, fresh florals, and vibrant spring textiles were layered into the space, drawing inspiration from Old Navy’s latest collection.

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2009
Window Displays
Anthropology
Taking direction from the lifestyle brand’s ongoing collaborations with global artisans, we created displays that celebrate artistry and evoke beauty, optimism, and discovery: all embedded in the brand’s ethos.

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2009
DetroitArt Installation
A dismantled state has become an ordinary sight in the Detroit Hamtramck area, with an abandoned dollar store now repurposed as an exhibition space.

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Tina Marie translates brand vision into retail experiences, fusing sensory storytelling with her refined approach to architectural strategy.

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