INDEX

OLD NAVY
Press Event for NYFW

The Bowery Hotel’s sunlit event space provided a retro backdrop for Old Navy’s morning press event, building excitement around the brand’s latest spring collection. Reclaimed materials, eclectic furnishings, fresh florals, and vibrant spring textiles were layered into the space, drawing inspiration from Old Navy’s latest collection.

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LANCÔME, L'ORÉAL
Flagship Retail

Redefining it’s customer experience, Lancôme's flagship store seamlessly blends innovation, technology, and heritage within a star-lit French Atelier. Parquet flooring, suspended lighting, and touchscreen mirrors accentuate the brand’s effortlessly chic French aesthetic. Organized into makeup, fragrance, and skincare categories, the flexible layout adapts to the evolving customer journey.

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GOLDIE LOCKS
E-Commerce

A complete overhaul of the e-commerce website for an indie haircare brand, extending the brand refresh. As the creative lead, I executed all UX design efforts. The result was an elevated look and feel, featuring a clean yet sophisticated design system focused on usability.

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MORPHE
Flagship Retail

Unapologetically fierce, Morphe’s bold, newly developed retail identity captures the brand’s ethos and sense of community. The makeup brand’s extensive collection of professional brushes, customizable eyeshadow palettes, and more empowers its glamorous followers to own their creativity. The vast customizable merchandise assortment required a flexible design.

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COTY, PHILOSOPHY
Specialty Concept Store

The multi-sensory space inspires everyone to look and feel their best through a tactile experience across skincare, makeup, bath & body, and fragrance. The concept store approaches storytelling based on discovery and a conscious, natural beauty approach.

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MAKEUP BY MARIO
House of Sephora Events

Merging play with artistry, the House of Sephora Events invited guests into the brand’s universe through a curated product experience.

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LANCÔME, L'ORÉAL
Oscars Press Event

The glittering, gold Absolue-inspired pop-up activation blends luxury with Lancôme’s iconic roses, capturing the vibrant energy of the Oscars.

GOLDIE LOCKS
Creative Direction

Collaborating closely with the indie haircare founder, we executed a brand refresh, developing a new visual direction and identity. This dynamic effort resulted in a refined design framework tailored to attract luxury audiences.

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NIKE + ZOOM LAB
Clubhouse Pop-Up

In this project, I designed a multidimensional brand experience for Nike, transforming a space at Mammoth Lakes into a pop-up clubhouse for high school running teams during their summer training.

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KELLOGG’S
Olympic Activation

A bold and playful breakfast cart stood out at the Olympics, disrupting the ordinary, and commanding attention. Designed to bring the brand to life in an unexpected way, Kellogg’s delivered an unforgettable experience, sparked conversations, and left a lasting impression. This quick, fun project was a collaborative effort with OBE.

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DIFFA
Dining by Design Event

For DIFFA's (Design Industries Fight AIDS) Dining by Design event, I contributed to a fundraising initiative that brings together internationally celebrated designers and local talent to create immersive dining installations. In collaboration with Architectural Digest Home, the event takes place in major cities across the U.S.

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ANTHROPOLOGIE
Window Displays

Taking direction from the lifestyle brand’s ongoing collaborations with global artisans, we created displays that celebrate artistry and evoke beauty, optimism, and discovery: all embedded in the brand’s ethos.

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COTY, PHILOSOPHY
brighten my day Campaign

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VERIZON
Tradeshow Booth

Translating the brand’s design language (newly developed by Sparks) into a dynamic, temporary tradeshow environment, the floorplan seamlessly integrates functional selling stations, meeting rooms, and reception area. Bold, large-scale graphics draw passersby into the space, creating an inviting and visually captivating experience.

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DETROIT
Art Installation

A dismantled state has become an ordinary sight in the Detroit Hamtramck area, with an abandoned dollar store now repurposed as an exhibition space. Alone on the second floor, the sculpture speaks to its surrounding neighborhood, reflecting on Hamtramck’s rich history and unique, diverse culture. Home to immigrants drawn by the opening of the Dodge Brothers automotive plant in 1914, Hamtramck became Michigan’s most internationally diverse city. This ephemeral sculpture is crafted from recycled car materials, drafting paper, aluminum, foam, and automotive remnants found throughout the city.

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