In this project, I designed a multidimensional brand experience for Nike, transforming a retail space at Mammoth Lakes into a pop-up clubhouse for high school running teams during their summer training. The space allowed athletes to test Nike’s latest products, foster team camaraderie, and build motivation for the season ahead. Centered around the launch of Nike's Zoom shoe, the event offered a dynamic, fully equipped environment where runners could engage with the brand and try out the new footwear firsthand.