Coinciding with my strategic assessment, we began exploring different feelings, sights and even sounds associated with the term "Golden," which inspired the brand name.

Our goal was to create a visual aesthetic that balanced sophistication with warmth and radiance. Goldie Locks products are crafted with sophistication and are highly sought after by professional stylists. Beginning with hair health, this line promotes a sense of warmth and internal well-being, while enhancing the external radiance of hair.

The brand's aesthetic was captured by photography, and the packaging was refined to reflect the brand's new look.

With thoughtful consideration of color, typography, graphic components, and layout, I created an intuitive design system that establishes the foundation for a cohesive and recognizable visual identity.

The design system provided a set of guidelines for how the brand should be visually represented across various contexts. This ensured consistency and coherence from website design to campaign marketing, emails, social media, Pinterest, Google ads, Meta ads, blog content, and packaging.