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Lancôme, L'Oréal
Flagship Retail
The flagship store developed as a marker for introducing Lancôme's new retail DNA to the U.S. market. Collaborating closely with the global direction, my responsibilities included initiation, production, cost administration, drawing review, execution, schedule monitoring, and all aspects of design and development of U.S. stores.
Role:
Project Manager
Team:
Lancôme, L'Oréal
Location:
New York, New York
Captured by Chun Lai Photography
Blending innovation, technology, and heritage, the redefined retail DNA drew inspiration from the setting of a star-lit French Atelier.
Parquet flooring, suspended lighting, architectural details, and touchscreen mirrors accentuate the brand’s effortlessly chic French aesthetic.
Organized into makeup, fragrance, and skincare categories, the flexible layout adapts to the evolving customer journey. Each category offers a distinctive and inspiring beauty experience.
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The retail identity was then implemented throughout the U.S. market through fixtures, millwork details, merchandising, displays, and materials.
Data-driven floor plans were designed using retailer insights to optimize category scaling and strategically position product touchpoints for maximum customer engagement.
