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Old Navy
Press Event for NYFW
Old Navy hosted a Press Event during New York Fashion Week. Showcasing in-season products, the morning event generated social media buzz, built fashion credibility, and created excitement around the brand's latest Spring collection.
Role:
Project Lead
Team:
MKG
Location:
New York, New York
Captured by Rodger Kisby Photography
The retro-inspired Bowery Hotel was the perfect canvas for combining reclaimed wood, eclectic furniture, florals, and a colorful palette inspired by Old Navy's Spring Collection. Strands of white Easter Lilies and colorful Gerber Daisies created a delicate entry moment.
Guests were invited to participate in various activities designed to immerse them in the feel of Old Navy's Spring Collection.
Curated activities included Dry Bar stylists on hand to create hairstyles inspired by the collection. Inside a secluded teepee, guests could experience private tarot card readings.
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Guests were invited to create their own wild-flower bouquet from a carefully crafted floral installation.
Renderings from concept deck specify production details.
