Experience Design · Archive
Lancôme’s Retail Identity —
Developing Lancôme USA's first flagship store and redefining its retail expression throughout the market.
Photography by Chun Lai Photography
New York, NY
- Experience Design
- Project Management
- Creative Direction
- AutoCAD
As Manager, I developed and managed retail layout planning and creative through initiation, production, cost administration, drawing review, execution, schedule monitoring, and project control.
Lancôme, a French cosmetic house owned by L'Oreal, epitomizes the essence of an iconic Parisian heritage brand. Its retail spaces are designed in the form of a starlit French Atelier, offering a distinctive and inspiring beauty experience. Intricate details such as parquet flooring, ceiling lighting, suspended mirrors, and an elegant crystal chandelier further emphasize the brand's artistic and casually chic French touch.
The first US flagship store was developed in conjunction with Bloomingdale's 59th Street flagship renovation.
The retail identity was implemented throughout the US market with key fixtures and material details in department stores such as Macy's, Bloomingdale's, Dillard's, and Saks.
The design of layouts is informed by sales data, taking into account key brand categories such as Makeup, Skincare, and Lancôme's Absolue line. The arrangement of product touch points is strategically aligned along the aisles to actively engage customers.
The retail identity was carried over to fixtures in stores such as Nordstrom, Ulta, and Sephora that mimicked the shelves at Bloomingdale's flagship store.
