Experience Design · Archive
Old Navy's Editor Event—
A New York Fashion Week event hosted by Old Navy for editors showcased in-season products, generated social media buzz, built fashion credibility, and generated excitement around the brand's latest Spring collection.
Photography by Rodger Kisby Photography
New York, NY
- Experience Design
- Creative Direction
- Illustrator/ Indesign
- AutoCAD
- Sketchup
Guests were invited to participate in a variety of activites that spoke to Old Navy's Spring Collection.
Strands of white Easter Lilies and colorful Gerber Daisies created a delicate backdrop for the entry moment.
The Bowery Hotel space provided a retro backdrop to layer reclaimed materials, eclectic furnishings, florals, and a colorful palette inspired by Old Navy’s Spring Collection.
Curated activities included, Dry Bar stylists on hand to create hairstyles inspired by the collection.
Inside a secluded teepee, guests could experience a private tarot card reading.
Guests were invited to create their own wild-flower bouquet from a carefully crafted floral installation.
Renderings from concept deck callout production details.
