Audience Engagement Through an Interactive Experience
Old Navy hosted a New York Fashion Week event for editors, showcasing in-season products. The event generated social media buzz, built fashion credibility, and created excitement around the brand's latest Spring collection.
Guests were invited to participate in various activities designed to immerse them in the feel of Old Navy's Spring Collection.
This retro-inspired Bowery Hotel was the perfect canvas for combining reclaimed wood, eclectic furniture, florals, and a colorful palette inspired by Old Navy's Spring Collection. Strands of white Easter Lilies and colorful Gerber Daisies created a delicate entry moment.
Curated activities included Dry Bar stylists on hand to create hairstyles inspired by the collection. Inside a secluded teepee, guests could experience private tarot card readings.
Guests were invited to create their own wild-flower bouquet from a carefully crafted floral installation.
Renderings from concept deck specify production details.
Additional credits
Photography by Rodger Kisby Photography
